Legal Notice

Vögeli Prod. is a Swiss sole proprietorship operated by Otis Vögeli, registered at Nydeggstalden 36, 3011 Bern, Switzerland, VAT CHE-148.694.358 (“OPTIMA”, “we”, “us”, “our”).
Contact: support@optima-music.com

We are committed to protecting your personal data and respecting your privacy in accordance with applicable laws including the Swiss Federal Act on Data Protection (FADP), the EU General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other applicable international regulations.

For any privacy-related questions, contact: support@optima-music.com

1. What Information We Collect

We collect personal data necessary to operate our business and deliver our digital products.

Information you provide directly:

• First and last name
  
• Email address
  
• Billing address
  
• Payment information (processed securely by Shopify Payments)
  
• Any information provided when contacting support
  

Information collected automatically:

• IP address
  
• Browser type and device information
  
• Website usage data
  
• Cookies and tracking technologies
  

2. How We Collect Data

Personal data is collected through:

• Our landing page hosted on Lovable
  
• Checkout processed securely via Shopify
  
• Email marketing and newsletter signups via MailerLite
  
• Advertising platforms such as Meta Ads
  
• Analytics tools such as Google Analytics
  
• Cookies and tracking technologies
  

Payment information is processed by Shopify Payments. We do not store or have access to full credit card details.

3. How We Use Your Data

We process your personal data for the following purposes:

• To process purchases and deliver digital products
  
• To provide customer support
  
• To send transactional emails (order confirmations, updates)
  
• To send marketing communications (if you opt in)
  
• To improve website performance and user experience
  
• To run advertising campaigns and measure performance
  

Marketing emails can be unsubscribed from at any time using the unsubscribe link included in each email.

4. Legal Basis for Processing (GDPR & Swiss FADP)

For users in the EU, Switzerland, and similar jurisdictions, we process personal data based on:

• Contractual necessity (to fulfill your purchase)
  
• Legal obligations
  
• Legitimate interest (improving services, preventing fraud)
  
• Consent (marketing communications and cookies)
  

You may withdraw consent at any time.

5. Cookies & Tracking Technologies

We use cookies and similar technologies for:

• Website functionality
  
• Analytics (Google Analytics)
  
• Advertising (Meta Pixel)
  
• Email marketing performance (MailerLite tracking)
  

You can manage cookie preferences through your browser settings.

6. Data Sharing & Third Parties

We do not sell your personal data.

We share limited data only with trusted service providers necessary to operate OPTIMA, including:

• Shopify (checkout and payment processing)
  
• Lovable (landing page hosting)
  
• MailerLite (email marketing)
  
• Google (analytics and advertising)
  
• Meta Platforms (advertising services)
  

These providers process data according to their own privacy policies and applicable regulations.

7. International Data Transfers

Because we use international service providers (e.g., Shopify, Google, Meta, MailerLite), your data may be transferred outside Switzerland or the EU.

When such transfers occur, appropriate safeguards such as Standard Contractual Clauses (SCCs) are used where required by law.

8. Data Retention

We retain personal data only as long as necessary:

• Order and billing data: retained for legal and accounting purposes
  
• Email marketing data: until you unsubscribe
  
• Analytics data: according to platform retention settings
  

9. Your Rights

Depending on your jurisdiction (EU, Switzerland, California, etc.), you may have the right to:

• Access your personal data
  
• Request correction of inaccurate data
  
• Request deletion of your data
  
• Object to processing
  
• Request data portability
  
• Withdraw consent
  

California residents may request disclosure of collected data categories and request deletion in accordance with CCPA.

To exercise any rights, contact: support@optima-music.com

10. Children’s Privacy

OPTIMA Music Manager is not intended for individuals under 16 years of age.

We do not knowingly collect personal data from minors.

11. Data Security

We implement appropriate technical and organizational measures to protect personal data against unauthorized access, loss, or misuse.

Payments are processed securely via Shopify Payments.

12. Changes to This Policy

We may update this Privacy Policy from time to time.

Updates will be posted on this page with a revised “Last updated” date.